Custrum Ukulele
Project type
Date
Brand Identity
Fall 2024
Custrum was an idea brought to life through my senior project at Northern Illinois University. This project was the work put in to earn my bachelor's in fine arts: visual communication. The idea behind it was that musicians could customize an instrument to match the aesthetic that they portray through their music.
Introduction
Research
Data
Branding
Logo Process
Typography
Deliverables
Tabs Book Layout
Another deliverable was a series of books that taught how to play certain songs on the ukulele. Tabs are a quick way of learning the ukulele for beginners. There were four volumes that taught increasingly difficult songs every volume.
Store and Aesthetics
Other Deliverables
UI/UX Website, App, and Kiosk
With this project I also designed a website that could be used either on web, mobile, or on in store kiosks that allow the user to customize the ukulele that they order to give musicians control over the aesthetic they seek to portray. This portion of the project was designed in Figma.
Sitemap
Web Flow
Wireframes
Hi-Fidelities
