Ocean Man
Project type
Date
Brand Identity
Fall 2022
"Ocean Man" is a brand of hygiene products that are made with real sea-salt. Many people love the way their hair looks after swimming in salt water, but they do not like the dryness that their hair and skin that can develop afterward. This product was made with a perfect balance of sea salt for appearance and hydration for the feeling of healthy skin and hair.
Logo Design
The logo design for Ocean man went through many changes. The changes were all with the goal to make the logo more balanced and appealing to potential customers. The logo ended up being a one-color imagery logo that has the brands wordmark under it. The letter "M" in "Ocean Man" was used on the figures trident to further tie the logo to the wordmark.
Typography
The typographic system that was used for the brand was a mixture of Luminari and Kefa. Luminari to give it a dated feeling as well as the feeling of and olden time ocean vibe to match the Poseidon themed character in the logo. Kefa was used for readability without taking away too much from the projected brand imagery.
Color System
The colors used were also meant the reminiscent of the ocean to again match the theme of the products being an ocean themed hygiene products made with real sea-salt.
Deliverables
The deliverables for this brand included packaging mockups, advertisements, as well as a website that gave information about the brand and the products that they have to offer.
