Money for Milo
Project type
Date
Brand Identity
May 2025
This project was done for a family with a corgi named Milo. It was discovered that Milo had a cancerous growth that needed removed. Milo would also need to undergo treatment to prevent any further growths or spread of illness. This campaign was set up to raise funds for the treatment. Devin Belden was tasked with creating merchandise to raise awareness and funding for the family's vet bills.
Logo Design
The logo for this project started with Milo's owner sending a picture of him that she requested be used for the design of the project. She requested a cartoon-based style reminiscent of an animated film. The hearts were added to show the love the family has for Milo and to balance the scar at the bottom of the image. The scars placement is based on the scar left on Milo after his first surgery.
Merchandise
A hoodie design that features Milo the corgi on the front and back and the campaign name up the left sleeve. The back also features a link to the donation page. All the merchandise uses the logo as a call to action. Raising money for Milo's treatment was the top priority, because of this much of the merch also includes a link to the website used to collect the donations received.
